Technologies to Improve Customer Engagement in the Oil & Gas Industry
Exploring the opportunities created by the prepayment, postpayment, and preordering models, the benefits of using artificial intelligence to predict the next purchase, and many ways of preventing fraudsters, this material reveals what’s next for both the convenience and fuel retail industry and loyalty marketing.
Key points:
- • Mobile payments to improve business efficiency
- • AI/ML-powered features to identify patterns of consumer behavior
- • Creating a personalized CX to drive engagement
- • Detecting anomalies to prevent loyalty frauds